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Audela, Helping law firms make smart choices

Helping law firms and their clients make smart choices

Cutting through the noise to better connect with your heart, your people and your clients.

au-delà

(Beyond)

Beyond today Beyond tangible Beyond analytics

An unprecedented pace of change and a competitive market is impacting law firm survival. Strategic advisory boutique AuDela was created to help firms go well beyond survival and to use the opportunity to boost their offering, their people and their market share.

Dominique Graham is one of the clearest thinkers I have met on the future of legal practice management, combining decades of experience with a sharply insightful and no-nonsense mind. She understands the market, she understands law firms and she understands people.
Nigel Boardman

Dominique Graham

What

  • We engage with law firms around strategy, impact and positioning.
  • We share insights from over three decades of experience.
  • We use cutting-edge analytics and handpicked leading experts.
  • We deliver results to enhance, boost and clarify.

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Along with our core team, we partner with an elite group of acknowledged experts in their field, carefully selected from outside the legal sector to address challenges and add insight to law firms and their managers, in the UK and across the globe. Together, we form a powerful network that achieves extraordinary results.

Jane Pittaway

Why

  • To create clarity from ambiguity
  • To create flow from blockage
  • To create action from data

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Typical challenges we address:

  • “different parts of the business are at different levels of sophistication, with some having developed a great product and others still grappling with GDPR.”
  • “our European offices need to work better together for increased profitability – the pressure is coming from US management. We need to show our US management that Europe can work better together to improve overall profitability.”
  • “we have undergone substantial change over the last few years. However, more change is needed and we need to convince our partners that it is for the common good. Resting now would mean going backwards.”
  • “we’ve come to a natural crossroads at a critical time in our evolution: how to unify the partnership behind an agreed route has me reaching for the bottle.”
  • “we are conquering new markets and this requires a change in the way we are perceived.”
  • “we need to influence cross-culturally at scale with different messages”
  • “we’re struggling with difficult and strong personalities in key positions”

How

Agile heartbeat and pulse-check technology layered with bespoke research to enhance

  • Leadership & Culture
  • Influence & Impact
  • Client Traction & Interaction

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Leadership & Culture:

Users of law firm services are increasingly using ‘culture’ as a selection criterion in their panel reviews. We work with one of the leading behavioural scientists who is behind an agile solution which offers an accurate ‘real time’ view of the workings of complex organisations, via the lens of Culture, Change and Performance.

“Culture can explain up to half the difference in operating income compared to similar organisations”
James Heskett, Harvard Business School

Influence & Impact:

As law firms grow, so does the need to influence and impact, both within the firm and at the client interface. Lawyers need to influence internal stakeholders to further their career and client stakeholders to further their practice. Much of our work in this area is in partnership with elite British Intelligence Officers.

Client Traction & Interaction:

Law firms sell something that is tangible yet not necessarily visible. Yet measuring client traction is central to a firm’s performance. In this area, we work closely with one of the leading pioneers of innovative customer experience solutions, whose change programs are legendary, across a range of global organisations in almost every sector. We provide a connected and integrated experience blueprint of the client heartbeat which you can measure in real time.

Our Team

Dominique Graham

Dominique Graham

"A good day is when I can enable and enhance, working deep under the surface to create clarity with purpose. A good day is when I’ve made even the smallest difference"

As a founding partner of Graham Gill, set up 30 years ago as a pioneering Legal Search boutique focused exclusively at partner level, Dominique’s market intelligence and leadership insights have been widely used by law firm management.

  • +44 (0)7941 257352
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Dominique Graham

  • +44 (0)7941 257352

Much of her work has been around growth strategy and she has accordingly advised on a number of high-profile mergers. An increasing demand for her leadership advisory services has led to the creation of AuDela, designed to help law firms survive and thrive in an era of unprecedented rate of change.

Dominique is an accredited coach, having completed Executive Coaching Programs at Ashridge Business School and Meyler Campbell.

When not at work, Dominique teaches karate and improves her kitesurfing.

Dominique Graham is one of the clearest thinkers I have met on the future of legal practice management, combining decades of experience with a sharply insightful and no-nonsense mind. She understands the market, she understands law firms and she understands people.
Nigel Boardman,Slaughter and May

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Jane Pittaway

Jane Pittaway

"Ensuring people are challenged, stretched, inspired and excited so that they can perform at their very best: that is what energises me"

Jane was a senior commercial/projects partner at leading firms in the UK and in the Gulf. Having pioneered pathfinding projects and undertaken various management roles during her legal career, she developed a reputation for outstanding leadership and exceptional understanding of client service.

  • +44 (0)7718 479962
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Jane Pittaway

  • +44 (0)7718 479962

During her legal career, she took on various management roles including team/group leader, overseas office managing partner, central head of international and an elected member of the Management Committee. She also initiated and led various cross-firm BD initiatives including establishing and leading the firm’s first sector group and setting up a regular networking event for senior inhouse female lawyers. Jane now brings her practical experience, legal skills and thought leadership to law firm management clients where her particular focus is on competitive advantage in particular around culture, growth and change.

Jane is a natural coach and mentor and has excellent people management and team development skills. She has undertaken the Positive Psychology in Coaching course at New Bucks University to enable her to apply positive psychology principles in her coaching.

Outside the law, she has pursued various business interests including establishing an award-winning boutique luxury hotel in Marrakech and renovating a farmhouse in France.

Over 15 years on - across various roles, industries, organisations, countries and cultures -  I still find myself "channeling my inner-Jane".  Jane deftly managed a highly diverse team of individuals to deliver a top notch client service high on quality, on time and on budget, but without ever sacrificing the individuals who comprised her team. Jane's empathetic leadership manifested as sustainable relationships with clients as well as a a genuine caring for the well-being and development of her people.  Appraisal rounds had a healthy emphasis on what measures to take to further "flourish".  Jane simply gets people.
Jane serviced clients across a number sectors, including spearheading initiatives for new types of commercial collaboration and breaking into new markets.  Her professional poise,  gravitas and grace under pressure ensured that Jane was always heard and listened to, even in traditionally male-oriented sectors and markets.  Jane gets how to drive change. Understanding people and change management is a rather powerful combination, I would say.  Jane has both in abundance. 

Kully Thandi, Chief of Staff, Customer Platforms Board Office at Allianz Technology SE

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Liz Whitaker

Liz Whitaker

"I relish creating communications with a personal fingerprint which bring transformative results"

Liz has over 30 years’ experience showing professional firms how to win more business, retain and recruit top talent. She is the author of the bestselling book – The Power of Personal – How to Connect, Convince and Create Exceptional Client Relationships.

  • +44 (0)7792 541443
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Liz Whitaker

  • +44 (0)7792 541443

Liz has worked in-house and in consultancy for large, small, international, regional and boutique firms as well as membership associations and organisations supplying the professional services sector.

 

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Maeve Jackson

Maeve Jackson

"“Change is the only constant.” (Heraclitus) I like change. It's an exciting challenge. Finding straightforward, workable solutions to difficult situations lights up my brain."

Maeve has worked within service industries and the professional services sector undertaking strategic projects and leading large BD & Marketing teams. Her experience cuts across Blue Chip companies and includes Magic Circle, international, top 50 and start up firms.

  • +44 (0)7876 508083
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Maeve Jackson

  • +44 (0)7876 508083

After working in senior commercial roles across both the service and legal service sectors, Maeve’s experience and knowledge is solicited by law firm management and their clients.  She set strategy and negotiated numerous complex commercial contracts in Argentina, Europe and the Caribbean, developed BD strategies, restructured teams, coached partners, supported board reviews and led on the strategic client agenda.

Her particular focus is developing ‘future forward’ agendas, driving change to secure bottom line benefits and maximising efficiency supported by light touch process improvements & technology.

Having been invited over many years to deliver complex projects and lead large teams, Maeve’s focus on cross-team collaboration stems from her knowledge of how best results are gained. She has witnessed first-hand how an open team culture and diversity create unexpected and often quite brilliant ideas.

For fun and relaxation Maeve paints, is a yogi, a hill walker and a certified clown.

 

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Caramel

Caramel

"Every day is a great day - unconditional love means it can't get any better"

As Wellbeing Officer for the team, Caramel has developed a reputation for having an open door policy.  Her particular strengths lie in non-verbal communication and the power to heal even from a distance.

Projects

Strategy - the final version

Management needed to nail down a strategy to accommodate the interests across all offices

Key outcomes

  • Enhanced leadership awareness and insight
  • Increased understanding of strategy versus objectives

Through a fairly unique combination of insight, intelligence and, most importantly, good humour, Dominique got to the bottom of what we are, what we want to be and how to get there on a journey that, for me and my partners, was as interesting, fun and thought provoking as it was effective.

Strategy for sustainable growth

In repositioning itself, law firm management needed to revisit strategy and partner buy-in

Key outcomes

  • Clear articulation and communication of firm’s strategy
  • Increased partner accountability and performance

This involved sessions around leadership, people management and, critically, identifying for us as a firm what it is we do particularly well, and which might be considered to define us, and what it is that we don’t do so well.

Leadership offsite

Key outcomes

  • An identification of measures required to reach firm’s (partner-backed) vision
  • Client insights and participation in the firm’s continuing evolution

…Ultimately, she brought this learning together in a full strategy day, with all of our 44 Partners and senior management team, which was designed and facilitated by Dominique around enabling the clear identification of who we are, and who we aren’t, and what the plan for the future should look like.

Effective collaboration

Having gone through substantial global growth, this firm needed to reconnect and join up the dots

Key outcomes

  • Partner ability to think cross-office and cross-border
  • Enhanced understanding of partners’ aims and strengths

The process, over some time, involved a lot of chat between Dominique and me.  It also involved her speaking with clients and would-be clients of the firm and, also, speaking with each of our Partners.

Testimonials

Client references

Dominique Graham is one of the clearest thinkers I have met on the future of legal practice management, combining decades of experience with a sharply insightful and no-nonsense mind. She understands the market, she understands law firms and she understands people.

Nigel Boardman

There is no-one with a better understanding of the legal profession – its neuroses, challenges and opportunities – than Dominique Graham.  If anyone can give you advice and guidance which is both practical and creative, on how to get from A to B, it is Dominique.  I speak with some authority, having known and worked with her for 20 years or more.

Michael Payton, QC (Hon), Chairman, Clyde & Co LLP

Dominique has been a leading figure in law firm consultancy for the last 20 years. Her work with law firms (and their clients) has given her very clear insights which she usefully deploys to ensure firms are able to respond to the future demands of clients, the changing markets (local and globally) and can thrive now and tomorrow.  Dominique is also a straight-talking communicator and very practical which I’ve always found hugely refreshing.

Sir Nigel Knowles, former global co-chair of DLA Piper and currently Chairman, DWF Law LLP

Dominique is an exceptionally skilled and personable mentor and strategist.  Through a fairly unique combination of insight, intelligence and, most importantly, good humour, she got to the bottom of what we are, what we want to be and how to get there on a journey that, for me and my partners, was as interesting, fun and thought provoking as it was effective.  Her knowledge of the industry, the players and of the various kinds of lawyer leader types was absolutely invaluable.

Richard Martin, Managing Partner, Ronan Daly Jermyn, Ireland

Dominique, thank you very much for your expert help and support with our Leadership Program. Your session on Profile and Positioning was extremely engaging and received high praise. So – brilliantly done – you and your team were a delight to work with.

Will Lawes (when Senior Partner), Freshfields
Client references

AuDela Intelligence Limited
40 Tavistock Street
London WC2E 7PB

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Registered Office: Heritage House, 34B North Cray Road, Bexley, Kent, DA5 3LZ